It's been over two days and hip-hop gods and music aficionados alike have not yet stopped chiming in on Macklemore's victory over his contemporaries for best rap album of 2013, namely Kendrick Lamar. Good Kid, Maad City has been heralded by many hip-hop fans as the greatest hip-hop album to come out in the last few years. Yes, even greater than the self-proclaimed kings of hip-hop, Jay-Z and Kanye, with their Watch the Throne album release.
Many hip-hop fans that follow the genre and the grammys see the awards ceremony as an irrelevant distraction. Nas, a rapper with a long enough track record and more than enough accolades to be regarded as one of the greatest rappers of all time, has never won a grammy in a career that has spanned almost two decades. So tell me again, how are the Grammys relevant to the hip-hop fan base?
That one fact is enough to put to rest for an eternity the idea of the Grammy's as a legitimate ceremony for hip-hop heads. We are a sub-culture that is mostly neglected. Yet every year the community is rife with bitterness at the selected nominees and impending victors. Not to let the true colors of my hip-hop elitism spill on the page, but 2 Chainz was actually nominated for Rap Album of the year just a year ago. This alone is a solid indication that the panel determining what does and does not get a nomination are simply old men who wax poetic of the by-gone Paul McCartney era and rifle through their teenage kids crappy rap collection the moment they leave for equestrian lessons.
So lets say that the Grammys don't matter. Let's get that out of the way. Taylor Swift could win best rap single and lets imagine that would make a minor buzz at worst, a semi-nude magazine cover on XXL at best.
Assuming the prior paragraph is true, this is the break down over why the Macklemore/Kendrick saga is waning on.
Macklemore is an artist that has mass appeal. Not exactly transcendental hip-hop, but fun energetic beats with simple concepts and catchy tunes. His story from the bottom to the top serves as both literal emergence into stardom as well as a figurative struggle to remain sober; a theme that he is not afraid to speak on in his albums. Input an uplifting song in defense of homosexuals and gay marriage and you have an album that is very easy to digest. The liberal hippy vibe is so intoxicating that within weeks of Thrift Shop hitting the airwaves, wealthy kids from Madrona and Sand Point upset entire urban neighborhoods by buying all the good shit at your local thrift store. Seriously, that's how good it made people feel. Easy to digest and hard to hate, Macklemore found further success with the "bootstraps" hustle of making it on the top 100 Billboards list without having a major record deal. Impressive and inspirational to say the least. The momentum of the guy simply could not be stopped when coupled with a fairly solid debut album. This cannot be contested. Macklemore's rise in 2013 was meteoric.
There is no doubt that Same Love is a song that carried huge momentum in the rising of Macklemores famedom. The Grammy performance where dozens of couples who were gay, straight, trans, etc, getting married during a performance broadcasted in front of millions is a testament to how huge the song played in Macklemore's rise and how liberal everyone is currently dying to become. Washington has only recently allowed gay men and women to marry, and Macklemore patronizes christians, republicans, and the hip-hop community for rampant homophobia with his new queer anthem. This inspite of Cee-Lo and Andre 3000 performing in drag before Macklemore was even a teenager. The first rap song came out during the disco era, a genre known for being extremely open to the queer public before Macklemore or myself were even born. Afterall, hip-hop has been the force that has single handedly prevented queer tolerance and equality at the local, state, and national levels, right? The comments smack hip-hop in the face and erases Common's activism, Frank Ocean coming out as ambiguously gay, Angel Haze who raps openly about bisexuality, Nicki Minaj has a huge fanbase of gay supporters; she weaves in and out of pansexuality in her songs. When interviewed she has refused to identify as any particular sexuality because, frankly, it doesn't matter. Finale and Invincible, both amazing emcees from Detroit, who most likely will never receive popular spotlight, have performed as rap duo's numerous times. Invincible, a white rapper who is lesbian and would likely shame most rappers on the radio today, and Finale have prose that do wonders in compliment to each other. Tracks with the two of them on it are beautiful audio tapestries!
But oh, wait. He's talking about "youtube" comments sections. Because that's where legitimate hip-hop conversations happen. Because Brad Paisley and Ted Nugent comment sections aren't riddled with potty mouth, immature smack talking by a bunch of highschool teenagers using more than the f-bomb as slurs.
He continues with stating how "our culture [was] founded from oppression" to excoriate hip-hop on the irony of hating the queer. But whose oppression, Macklemore? Not yours. Hip-hop wasn't founded on the oppression of straight, white males. Although I understand he is making comparison between the black struggle and the gay struggle, framing the song around him and his co-opted identity as a gay black man becomes further problematic. Particularly at the end of the song when he tells the struggling gay community where a "damn good place to start" is. Because white heteronormative men have every right to tell any subculture what they should or shouldn't be satisfied with. Anyone involved in activism may be familiar with how co-opting struggles becomes problematic. But if you don't know, Racialicious has a pretty goo dentry about the difference between those who ally with a cause, and those who appropriate a cause.
He prefaces the hit song Same Love with how he questioned his own sexuality because at a young age because he could draw. First thing I have to say is...really? If you were really good at drawing dicks, sure, there might be some confusion. I guess I need a little more clarification on why drawing makes anyone gay. But with all that aside, ultimately, the Macklemore/Lamar debacle has a lot to do with who transparent it is that many Macklemore fans are precisely that, Macklemore fans. They're not hip-hop fans. And what has happened in the terms of his loving message in Same Love is a problematic consequence when the rising icon assumes the identity of a gay man and thinks that hip-hop hates him. It is offensive that the song that has catapulted him into widespread fame is the same song that started the momentum for him to sweep four Grammy awards and demonize hip-hop at the same time. Well, everyone in hip-hop except for himself. So yes, screw the Grammy's, but why does hip-hop have to be nationally screwed as well? Last I checked, Kelly Clarkson and Rosie O'Donnel were nationally scorned and figuratively assaulted by the media over whether they were gay or straight. Vin Diesel was subject to a litany of faux-news when a false rumor started spreading over whether he was gay or not. Hip hop personas generally take on masculine braggadocious identities (even female rappers set aside their femininity during songs to emulate a masculine bravado), but so does every action movie, drama, country and R&B song.
Liberals, particularly Macklemores major demographic (white liberals) get the opportunity to express how much they love Same Love and exalt Macklemore as the model rapper because he doesn't rap about guns and hos as if he's the first and only one. However, play songs and videos by actual gay rap artists like Mykkie Blanco or Le1f, and many progressives are quick to turn off the music and gape in shock at the music video. In effect, actual gay artists speaking about inequality remain silenced so that liberals can have a white guy make a song about gay love and tell them they're good people for being so liberal as to actually like the song. On Macklemore telling gays where a "damn good place to start" is, I'm reminded of white congregations sending letters to D.r. King in Birmingham jail telling him at what place the black community should accept to start the fight against racial discrimination. It's just not a good look...unless you're a Macklemore stan who believes hip-hop has a lot to learn from the crooning Seattlite.
But buried within this story is another concern. The disturbance among hip-hop heads over Macklemore acquiring the best rap album of the year doesn't sit well with many of them, myself included. Some freelance journalist crunch the adulation Macklemore has received into a very small box called "white privilege", which is almost as disturbing as Macklemore winning the best rap album award. It can't be that simple. It's not that simple. And one of the most difficult things to breakdown are consumers and music, but here it goes.
All of that is to say, more than his white skin, Macklemore dropped a hard to hate song at the height of gay rights activism that has rode out into the new year. Gayness is the newest big thing, even if those bumping Same Love don't want to see the shit in their face. It's privilege and irony at the same time. And while making everyone feel safe and cozy, it is mostly misleading. Check out articles and online comments about "Looking". A new HBO drama about men and their relationships...with each other. I've come to the conclusion, after being in the north west for a while, that people call themselves progressive because they don't challenge themselves. Ask a local if they're homophobic and, of course, they'll say "no". But invite them over to watch an episode and they'll stare at you in ghastly horror.
And while advocating for queer agendas definitely helped his stardom, a critical part of Macklemore's success, while not being the whole enchilada, is his whiteness, familiarity due to his whiteness, and the safety he assures listeners in his whiteness. This is an artists who portends to be very aware to this complicated social phenomenon. Eminem is not only talented, but white, and his appeal to the white audience was quickly realized when adolescent boys started dying their hair and imitating the infamous rapper. Macklemore has made on the record statements about his whiteness having easier access to the car radio during family road trips.
Perhaps the worst part about all of this is the self-promoting nice-guy image Macklemore feigns. The "aw, shucks, man. Kendrick, you should've won!" and "I wanted to say something on stage but they didn't let me" makes me want to wring my hands around something. A publicized text message that should most likely have stayed between the two of them doesn't hide the posturing. White-guilt or not, this is a guy who wrote a song about white-privilege and then pretends like he can't do anything about it when given national spotlight. What kind of ally is that? Simply one that will accept all awards and accolades, then let everyone know about his good intentions with a self-deprecating ironic text message he decided to instagram. This doesn't detract his fans. His fans use the instagramed text message as evidence of Macklemore's awareness and earnestness. Many others see the posturing as a futile defense of being complicit in his own privilege.
Again, Grammy's shmammy's. Blue Ivy will have a new sippy cup, and Lamar will have next year to look forward to you. But the foregone conclusion is that Hip-Hop is not being gentrified. That, too, is as much a distraction as the Grammy's. The awards show has never meant anything to hip-hop. You don't have to excavate any further than google to realize that once you discover that hip-hop legend and veteran Nas, with a career spanning two decades of god-like prose, has zero grammy's. Now Macklemore has four?
I know, maybe I'm being too hard on the Seattlite. But after reading for almost a week the articles that assault and defend Macklemore, this is the culmination of my final conclusion; that Macklemore's success has ridden on the momentum of a group that is not familiar or generally enjoys hip-hop. We've all met them. "Oh, nah, I'm not really into rap". Talib Kweli, another supreme lyricist, has made public statements about how hip-hop can't judge Macklemore based on his fan base...but how about based on his actions as an activist? Kweli, one of my top 5 favorite emcees of all time, actually opened for Macklemore. I won't go into how eternally offensive that is, but I will say that whiteness can definitely broaden the scope of your audience.
I look forward to what Macklemore will produce and how he will develop in the future. But right now, I'm stuck with an incomprehensible conundrum: Nas-0; Macklemore-4.
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